We synchronized the 11 Top Radio Stations in São Paulo, with a message that invited drivers that were listening to the radio at that time to smile to the driver in the car next to them. If this person had also been listening to the radio, he would smile back.

 

Position: Writer

 

Recognitions:

Top 1 Viral Video of the World in Viral Video Chart – 17/11/2010

2^nd Most Watched Video in Brazil in the entertainment category - November

Gold in El Sol

Bronze in FIAP

Clio Finalist

Best use of Radio – Media LatAm Awards