This campaign advocates for the unpredictable in photography.

Instead of making a photo, why don’t we just let it happen?

The Chinese tank man wasn’t produced. The napalm girl wasn’t produced. Muhammad Ali wasn’t produced.

“Great photos come without a brief”.

Position: Creative/Writer

Recognitions:

Gold in Cannes Advertising Festival

Merit in One Show

Bronze in FIAP

Communication&Arts Annual Selection

Luerzers Archive Selection