Director: Brenno Castro
Production company: Paranoid BR.
This is a project that I wrote/created at DDB Brazil.
We got 12 Radio Stations together to spread the same message at the exact same time: "Give a smile to the driver next to you. If he's listening to it, he will smile back."
The video became one of the Top Viral videos of the month in Brazil and got more than 2.7 million views on You Tube.